Marketing software

Email, automation, content and campaign tooling.

We currently cover 1 product classified primarily as marketing software, plus 6 more that cover it as a secondary capability. Prices below are the vendors' own published figures, checked in August 2026.

Compare marketing tools

Marketing software compared on price, plans and API access
Product	Best for	Starting price	Free plan	Trial	API
Mailchimp	Small businesses sending regular newsletters	Free; Essentials from $13/month at 500 contacts	Yes	Free plan acts as the trial; paid tiers often discounted for the first months	Yes

Profiles

Mailchimp

Marketing

Email marketing and automation platform aimed at small and mid-sized businesses.

from $13/mo
Free plan
API

Also covers marketing

These products are classified elsewhere but include meaningful marketing capability.

Ahrefs

SEO

SEO toolset built on one of the largest independent backlink and keyword indexes.

from $129/mo
Free plan
API

Apollo.io

Sales

B2B contact database combined with outbound sequencing and light CRM.

from $49/mo
Free plan
API

Canva

Design

Template-driven design tool for people who are not designers.

from $15/mo
Free plan
API

Framer

Development

Design-led website builder that publishes production sites from a canvas.

from $5/mo
Free plan
API

HubSpot

Sales

CRM platform bundling marketing, sales, service and CMS around one contact record.

from $15/mo
Free plan
API

Semrush

SEO

All-in-one SEO, PPC and competitive research platform for marketing teams.

from $139.95/mo
Free plan
API

Marketing comparison guides

Best email marketing software in 2026

Independent comparison of email marketing platforms by real cost at your list size, automation depth and deliverability — covering Mailchimp, MailerLite, Klaviyo, Brevo and ConvertKit.

Updated 8 August 2026