Category
Marketing software pricing
Marketing software on this site starts at a median of $20 a month across the 13 products that publish a price, from $5 on Buffer to $99 on Hootsuite.
14 products are filed under marketing, and 47 more cover it as a secondary capability. Every price was read from the vendor's own page, most recently on 19 August 2026.
What the data shows
Computed from the 14 marketing profiles on this site, whose figures were read from each vendor's own pricing page between 9 August 2026 and 19 August 2026. Prices are the smallest invoice each product will accept, with any seat minimum applied, in US dollars.
| Measure | What the records show |
|---|---|
| Median entry price | $20 a month across 13 products with a published price, from $5 on Buffer (Essentials) to $99 on Hootsuite (Standard). Not in the figure: Substack (no paid tier with a published figure). |
| Free plan | 11 of 14 - the ones without: Hootsuite, Later, Sprout Social. |
| Seat minimum recorded | None recorded on these profiles. |
| Entry tier priced per year | None. Every entry price here is published as a monthly figure. |
| Refunds | Read for 4 of 14. None offered: Hootsuite, Loops, Mailchimp, Typeform. |
| Price changes, 12 months to 19 August 2026 | Kit Creator, $29 to $33 (+13.8%), last archived at the old price 4 June 2025 and at the new one 8 September 2025. 1 further archive reading in the window is left out because the new price does not match the one we verified live, is not comparable, or moved 70% or more. Each is shown on its profile with the capture it came from. |
| Share of products sold only on an annual contract | Not computed: it needs a recorded monthly option per plan, which the records carry on 37 of 540 tiers. |
| Cheapest real invoice for a five-seat team | Not computed: it needs a recorded billing unit per plan (per seat, flat, per host), which the records carry on 0 of 540 tiers. |
Marketing software is priced on the audience, not the team
The billing unit that decides a marketing invoice is usually the size of what is being marketed to - contacts, subscribers, profiles or social channels - rather than the number of people using the tool. The entry prices on this page are each vendor’s smallest band, and what a given list costs depends on where it falls on each vendor’s ladder.
Email platforms show the gap most clearly. Loops is $49 a month at 5,000 contacts and $249 at 50,000; MailerLite’s Comfort plan is $12 a month at 500 subscribers, $89 at 10,000 and $319 at 50,000; Klaviyo and Mailchimp both start from $20 a month at 500 profiles or contacts and scale with the list. beehiiv prices Scale at $43 a month billed annually at 1,000 subscribers. Omnisend’s Standard is $16 a month at 251 to 500 contacts, and paying three months upfront cuts 30%.
Social scheduling is priced two ways. Buffer charges per channel - Essentials is $5 a channel a month, billed yearly at $60 - while Hootsuite’s Standard is $99 per user a month and Sprout Social’s Essentials $79 per seat billed annually, or $99 monthly. Later sells social sets instead: Starter is $18.75 a month billed yearly for one set of 8 profiles.
Substack is the exception. Publishing is free, and the price is 10% of paid subscription revenue, with card processing fees on top.
Every marketing product, by smallest invoice
| Product | Smallest invoice | As the vendor states it | Free plan | Trial |
|---|---|---|---|---|
| Buffer | $5 a month on Essentials | Free; paid from $5 per channel/month | Yes | 14 days |
| Brevo | $9 a month on Starter | Free forever plan; Starter from $9/month ($8 billed annually) | Yes | None |
| MailerLite | $12 a month on Comfort | Free up to 250 subscribers; Comfort from $12/month at 500 subscribers | Yes | 14 days of premium features |
| Omnisend | $16 a month on Standard | Free for 250 contacts; Standard $16/month and Pro $59/month at 251 to 500 contacts | Yes | None |
| Later | $18.75 a month on Starter | Starter $18.75/month billed yearly; monthly works out at about $25 on their stated 25% discount | No | 14 days |
| Klaviyo | $20 a month on Email | Free plan up to 250 profiles; Email from $20/month at 500 profiles | Yes | None |
| Mailchimp | $20 a month on Standard | Free plan available; Standard from $20/month at 500 contacts | Yes | Standard plan offered free to try; paid tiers often discounted for the first months |
| Typeform | $28 a month on Basic | Free plan available; Basic $28/month billed yearly ($39 monthly) | Yes | 14 days on Growth Flow |
| Kit | $33 a month on Creator | Free up to 10,000 subscribers; Creator from $33/month | Yes | 14 days on paid plans |
| beehiiv | $43 a month on Scale | Launch free up to 2,500 subscribers; Scale $43/month billed annually | Yes | 14 days |
| Loops | $49 a month on Paid, 5,000 contacts | Free to 1,000 contacts; $49/month at 5,000, $99 at 10,000, $249 at 50,000 | Yes | None |
| Sprout Social | $79 a month on Essentials | Essentials $79 per seat/month billed annually, or $99 monthly | No | 30 days |
| Hootsuite | $99 a month on Standard | Standard from $99 per user/month | No | 30 days |
| Substack | No paid tier priced | Free to publish; Substack takes 10% of paid subscription revenue | Yes | None |
Most compared in marketing
Ordered by how many other profiles on this site name the product as a competitor.
- Mailchimp, named on 6 profiles
- Hootsuite, named on 3 profiles
- MailerLite, named on 3 profiles
- Brevo, named on 2 profiles
- Buffer, named on 2 profiles
Related categories
Categories sharing the most products with this one, in either direction.
- Productivity software pricing, 13 shared products
- Sales software pricing, 11 shared products
- SEO software pricing, 10 shared products
- Analytics software pricing, 9 shared products
Filed elsewhere, also listed as marketing
Their records name marketing as a secondary category. They are not counted in the figures above.
- Adobe Creative Cloud (Design): from $19.99 a month on Photography plan
- Adobe Express (Design): from $10.99 a month on Acrobat Express
- Affinity (Design): Free for individuals
- Ahrefs (SEO): from $29 a month on Starter
- Apollo.io (Sales): from $49 a month on Basic
- Asana (Productivity): from $21.98 a month on Starter
- Blender (Design): Free
- Calendly (Productivity): from $10 a month on Standard
- Canva (Design): from $15 a month on Pro
- Carrd (Development): from $0.75 a month on Pro Lite
- Clay (Sales): from $167 a month on Launch
- Clearscope (SEO): from $129 a month on Essentials
- ClickUp (Productivity): from $7 a month on Unlimited
- Close (Sales): from $9 a month on Solo
- DaVinci Resolve (Design): Free; DaVinci Resolve Studio $295 one-time
- folk (Sales): from $24 a month on Standard
- Framer (Development): from $10 a month on Basic
- Frase (SEO): from $49 a month on Starter
- Grammarly (AI): from $12 a month on Pro
- Grok (AI): from $30 a month on SuperGrok
- HubSpot (Sales): from $7 a month on Starter
- Make (Productivity): from $9 a month on Core
- Microsoft Copilot (AI): from $21 a month on Microsoft 365 Copilot Business
- monday.com (Productivity): from $27 a month on Basic
- Moz Pro (SEO): from $49 a month on Starter
- Otterly.ai (SEO): from $29 a month on Lite
- Peec AI (SEO): from $80 a month on Starter
- Pipedrive (Sales): from $14 a month on Lite
- Procreate (Design): $12.99 one-time for iPad; Pocket $5.99 one-time
- Profound (SEO): from $99 a month on Starter
- Qualtrics (Analytics): Not published. Qualtrics quotes every customer individually
- Recraft (Design): from $10 a month on Basic
- Salesforce (Sales): from $25 a month on Starter Suite
- Scrunch (SEO): from $250 a month on Core
- Semrush (SEO): from $139 a month on SEO
- Shopify (Ecommerce): from $29 a month on Basic
- Surfer (SEO): from $49 a month on Discovery
- SurveyMonkey (Analytics): from $39 a month on Advantage Annual
- Teamwork.com (Productivity): from $9.99 a month on Basics
- Trello (Productivity): from $5 a month on Standard
- Webflow (Development): from $15 a month on Basic
- Wix (Development): from $17 a month on Light
- WooCommerce (Ecommerce): from $25 a month on Hosting
- WordPress (Development): from $4 a month on Personal
- Wrike (Productivity): from $50 a month on Team
- Zapier (Productivity): from $19.99 a month on Professional
- Zoho CRM (Sales): from $14 a month on Standard