Qualtrics logo

Qualtrics Pricing

Facts verified AUGUST 2026

Qualtrics pricing is not published: the vendor quotes per customer rather than listing plans. There is a free plan.

See Qualtrics pricing ↗

Opens the vendor's own pricing page. Figures here were read from it on 9 August 2026.

Qualtrics pricing page, showing the published plans and prices recorded on this page
The Qualtrics pricing page as captured on 9 August 2026. Captured from a US vantage point, so the currency matches the figures recorded here.

Qualtrics pricing at a glance

Qualtrics pricing facts, verified August 2026
Entry price Not published, quote only
Seat minimum None on the entry plan
Free plan Yes
Free trial No trial offered
How it charges quote only
Prices read from The vendor's own pricing page
Last checked 9 August 2026

Every Qualtrics plan and what it costs

Read from the vendor's own pricing page on 9 August 2026. Charged as quote only. No free trial is offered.

Qualtrics plans and prices, verified 9 August 2026
Plan Price Billing What it is
Free account $0 per month A limited free tier exists for basic surveys, outside the quoted products
All products Request pricing Negotiated Every product line shows "Request Pricing" with no figures whatsoever

Qualtrics pricing against its competitors

Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.

Entry price for Qualtrics and its competitors, verified 18 August 2026
ProductCheapest paid entryFree planAgainst Qualtrics
SurveyMonkey$39 a monthYes–
QualtricsQuote onlyYesThis product

Which Qualtrics plan should you buy?

Recommended Qualtrics plan by situation
Your situationRecommendedWhy
You need conjoint analysis, MaxDiff or quota managementRequest pricingThese methods are absent from competitors rather than watered down, and are the only real reason to be here.
You run a formal CX or employee engagement programmeRequest pricingThe programme tooling is mature, and this is the market Qualtrics was built for.
You want to ask customers a few questionsDo not buy QualtricsTypeform gets better completion rates for customer-facing forms, and SurveyMonkey publishes its prices.
You need to know the cost before a sales callExpect not toEvery product line on the pricing page reads "Request Pricing". There are no figures anywhere on it.
You cannot name the statistical method you needYou probably do not need QualtricsThat is the honest test. This is a research platform, not a form builder.

We checked, and there are no prices

On 9 August 2026 we fetched qualtrics.com/pricing and found not a single figure. Every product line on the page, across customer experience, employee experience and research, ends with the same call to action: Request Pricing.

This is the second profile in our catalogue with that property, alongside Rippling, and it has the same consequences:

  • You cannot budget from public information
  • You cannot compare without entering a sales process
  • Any Qualtrics price quoted elsewhere is someone’s contract, not a published rate

There is a limited free account for basic surveys, which exists separately from the quoted products and is not what the enterprise platform means.

If knowing the cost matters to your evaluation timeline, SurveyMonkey publishes its ladder and will answer most survey requirements.

What genuinely justifies the platform

Statistics that competitors do not have. Conjoint analysis for working out which product attributes drive choice. MaxDiff for forcing meaningful preference ranking. Quota management so your sample matches a target population. Text analytics that categorise thousands of free-text answers.

If your work requires these, the comparison set is not SurveyMonkey and Typeform; it is Qualtrics and a research agency. Against an agency, Qualtrics is usually the cheaper way to run the same study repeatedly.

Where it is the wrong tool

Asking customers a few questions. Collecting event feedback. Running an internal poll. A pulse survey with five questions. For all of these, Qualtrics is a research platform being used as a form builder, and Typeform will get better completion rates for customer-facing questions while Google Forms costs nothing for internal ones.

The honest test: if you cannot name the statistical method you need, you probably do not need Qualtrics.

Qualtrics questions, answered

Does Qualtrics have a free plan or free trial?
Qualtrics has a free plan. No free trial is offered.
Can I self-host Qualtrics?
No. Qualtrics is a hosted service only, so your data lives on the vendor's infrastructure.
Check Qualtrics pricing at source ↗

Opens the vendor's own pricing page. Figures here were read from it on 9 August 2026.

What this profile is based on

Nobody here has used Qualtrics. This profile is desk research: prices read from the pages cited below, on the dates shown , from one primary source , with 2 captures taken by us . How we research a profile.

Where Qualtrics appears on this site

Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.

Provenance and freshness

What has changed

  1. August 2026

    • Re-confirmed that the pricing page contains no figures at all
    • Added plan picker and verdicts

Sources & verification

Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.

  1. Qualtrics pricing - checked 9 August 2026
Reviewed by
- Founder & Editor, EveryAny.One
Last verified
Last updated

Spotted something out of date? Email contact@everyany.one and we will re-check it. Corrections are logged on the page.

Price Watch

Follow Qualtrics's price

You get the weekly email of which software changed its price now, and we record that you follow Qualtrics, so an alert for this product alone reaches you once those alerts launch. No sponsored placements. Unsubscribe in one click.