Loops Pricing
- Marketing pricing
- $49/mo at the smallest
- Free plan
Loops pricing starts at $49 a month, which is $588 over twelve months. There is a free plan.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
Loops pricing at a glance
| Entry price | Free to 1,000 contacts; $49/month at 5,000, $99 at 10,000, $249 at 50,000 |
|---|---|
| Smallest invoice | $49 a month, or $588 a year |
| How that is reached | Paid, 5,000 contacts at $49 a month |
| Seat minimum | None on the entry plan |
| Free plan | Yes |
| Free trial | No trial offered |
| How it charges | subscription |
| Prices read from | The vendor's own pricing page |
| Last checked | 19 August 2026 |
Every Loops plan and what it costs
Read from the vendor's own pricing page on 19 August 2026. Charged as subscription. No free trial is offered.
| Plan | Price | Billing | What it is |
|---|---|---|---|
| Early Stage | $0 | per month | Free to 1,000 subscribed contacts, up to 4,000 sends a month and 10 emails a second, with all features and a small "Powered by Loops" footer |
| Paid, 5,000 contacts | $49 | per month | Contacts are the meter; sending is not charged separately |
| Paid, 10,000 contacts | $99 | per month | The band this catalogue's cost comparisons cite |
| Paid, 25,000 contacts | $199 | per month | – |
| Paid, 50,000 contacts | $249 | per month | The cheapest published price at 50,000 contacts of any platform in our email comparison, read on 19 August 2026 |
| Paid, 100,000 contacts | $399 | per month | The ladder continues to 1.5m+ contacts on the same slider |
What Loops actually costs over a year
A monthly price is not the same thing as a monthly contract. These are the plans above resolved both ways, per seat or unit where the plan is charged that way. Where a vendor quotes only a yearly figure it is divided by twelve rather than left out, and the Quoted column says which figure the vendor actually publishes.
| Plan | Quoted | Monthly | Over 12 months |
|---|---|---|---|
| Paid, 5,000 contacts | per month | $49 | $588 |
| Paid, 10,000 contacts | per month | $99 | $1,188 |
| Paid, 25,000 contacts | per month | $199 | $2,388 |
| Paid, 50,000 contacts | per month | $249 | $2,988 |
| Paid, 100,000 contacts | per month | $399 | $4,788 |
Cancelling Loops, and getting money back
Read from the published Loops terms on 18 September 2026. These are the terms, not legal advice: consumer law where you live may give you rights the terms do not mention.
| Refund window | None published |
|---|---|
| When you cancel | The subscription renews at the end of each billing cycle unless you cancel renewal first, which you can do at any point before the next cycle starts. |
| Changing mid-term | Payment obligations are non-cancelable and amounts paid are non-refundable. Cancelling renewal earns nothing back for the prepaid or unused part, and the fees due through the end of the current cycle remain owing. |
Loops terms ↗ · read 18 September 2026
Loops pricing against its competitors
Compared on the smallest invoice each vendor will accept, not on the advertised per-seat rate. Where a product has a seat minimum, the figure below is the minimum times the rate, because that is the cheque you would actually write.
| Product | Cheapest paid entry | Free plan | Against Loops |
|---|---|---|---|
| Brevo | $9 a month | Yes | −$40 a month (−82%) |
| MailerLite | $12 a month | Yes | −$37 a month (−76%) |
| Loops | $49 a month | Yes | This product |
Which Loops plan should you buy?
| Your situation | Recommended | Why |
|---|---|---|
| You have under 1,000 contacts | Early Stage, free | Free to 1,000 contacts with all features, capped at 4,000 sends a month and a small Powered by Loops footer. |
| You have around 10,000 contacts and email them often | The 10,000-contact band | $99 a month with no send charge, which is where contact-based pricing beats send-based pricing for a frequently emailed list. |
| You have 50,000 contacts | The 50,000-contact band | $249 a month, the cheapest published figure at that size in our email comparison. |
| You hold a large list you email once a quarter | Consider Brevo instead | Send-based pricing is cheaper when the list is mostly dormant. |
| You run an ecommerce store | Consider Klaviyo or Omnisend | Revenue attribution per flow is the thing Loops does not do. |
The whole ladder is published, which is rare here
Loops puts every band on one slider and lets you read it. Walked position by position on 19 August 2026:
| Contacts | Price a month |
|---|---|
| Up to 1,000 | Free |
| 5,000 | $49 |
| 10,000 | $99 |
| 15,000 | $149 |
| 25,000 | $199 |
| 50,000 | $249 |
| 100,000 | $399 |
| 200,000 | $799 |
It continues to 1.5 million contacts on the same control. Compare that with the marketing platforms whose upper bands need a sales conversation, or whose selectors could not be driven at all.
Contacts are the meter, and sending is free
The page states it plainly: pricing is based on subscribed contacts synced to Loops, and there is no separate charge for sending. That single decision is the whole comparison against Brevo, which prices the opposite way round.
- Email your list often? Contact-based pricing wins, and Loops is cheap at it.
- Hold a big list you email quarterly? Send-based pricing wins, and Brevo is cheaper.
At 50,000 contacts, $249 a month is the lowest published figure in our comparison - under Kit’s $316 and MailerLite’s $319, and a third of Klaviyo’s $720.
The free plan’s real limit is sends, not contacts
Free to 1,000 contacts sounds like the constraint. It is not: 4,000 sends a month is, which the page describes as enough for weekly emails. A thousand contacts emailed weekly is roughly 4,300 sends, so an active list of that size will pass the ceiling.
All features are included on the free plan, with a small “Powered by Loops” footer. There is no feature-gated tier below the paid bands, which is a more honest free plan than most.
Who it is not for
No per-flow revenue attribution: a store wanting to know which automation earned what should read Klaviyo instead. Segmentation and branching are simpler than the established platforms’, so test your most complex flow during the free plan rather than after committing.
And the company publishes nothing about itself - no location, no founding date, no funding. Its customer list is the strongest signal it offers: Framer, Replicate, Perplexity, Modal, Clerk, Spline, Linear and Reuters are all named on its own pricing page.
Loops questions, answered
- Does Loops have a free plan or free trial?
- Loops has a free plan. No free trial is offered.
- Can I self-host Loops?
- No. Loops is a hosted service only, so your data lives on the vendor's infrastructure.
Opens the vendor's own pricing page. Figures here were read from it on 19 August 2026.
What this profile is based on
Nobody here has used Loops. This profile is desk research: prices read from the pages cited below, on the dates shown , from one primary source , with a capture taken by us . How we research a profile.
Desk research from Loops' own pricing page, read on 19 August 2026. The price ladder was measured by driving the page's subscriber slider through every position through a United States egress, rather than read off a headline, so the figures at 10,000 and 50,000 contacts are the vendor's own. Nobody here has used Loops, and no deliverability was tested.
Where Loops appears on this site
No buyer guide, article or other profile here references Loops yet. Its own record is verified and dated, but it has not been placed against alternatives in a comparison, so there is nothing further to link to. Until then the category index is the best place to see what it sits beside.
Counts pages on this site that name the product by choice - price guides, pricing question pages, deal records and other profiles. Category and directory indexes list everything automatically and are not counted.
Provenance and freshness
Individually sourced claims
-
Pricing is based on subscribed contacts and sending is not charged separately
Loops pricing ↗ · checked
-
The published ladder runs free to 1,000 contacts, then $49 at 5,000, $99 at 10,000, $199 at 25,000 and $249 at 50,000
Loops pricing slider, walked position by position ↗ · checked
-
The free Early Stage plan allows up to 4,000 sends a month and 10 emails a second
Loops pricing ↗ · checked
What has changed
-
August 2026
- First published, with the whole price ladder read by walking the vendor's own slider
- Recorded that contacts are the meter and sending is not charged separately
Sources & verification
Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.
- Loops pricing - checked 19 August 2026
Spotted something out of date? Email contact@everyany.one and we will re-check it. Corrections are logged on the page.