Software directory
12 independently researched software profiles. Each one records pricing with its billing basis, whether a free plan and trial exist, API availability, the founding team and what the product is not good for — with the date we last verified every field.
Compare every product at a glance
| Product | Category | Starting price | Free plan | Free trial | API | Founded |
|---|---|---|---|---|---|---|
| Ahrefs | SEO | From $129/month (Lite, billed monthly) | Yes | — | Yes | 2010 |
| Apollo.io | Sales | Free; Basic from $49/user/month billed annually | Yes | 14 days on paid tiers | Yes | 2015 |
| Canva | Design | Free; Pro from $15/month for one person | Yes | 30 days on Pro | Yes | 2013 |
| ChatGPT | AI | Free; Plus from $20/month | Yes | — | Yes | 2015 |
| Claude | AI | Free; Pro from $20/month | Yes | — | Yes | 2021 |
| Figma | Design | Free; paid seats from $12/editor/month billed annually | Yes | 30 days on Professional | Yes | 2012 |
| Framer | Development | Free on a framer.website subdomain; paid sites from $5/month billed annually | Yes | — | Yes | 2014 |
| HubSpot | Sales | Free CRM; paid seats from $15/seat/month (Starter) | Yes | 14 days on most Professional products | Yes | 2006 |
| Mailchimp | Marketing | Free; Essentials from $13/month at 500 contacts | Yes | Free plan acts as the trial; paid tiers often discounted for the first months | Yes | 2001 |
| Notion | Productivity | Free; Plus from $10/user/month billed annually | Yes | — | Yes | 2013 |
| Semrush | SEO | From $139.95/month (Pro, billed monthly) | Yes | 7 days on Pro and Guru | Yes | 2008 |
| Vercel | Development | Free (Hobby); Pro from $20/user/month | Yes | 14 days on Pro | Yes | 2015 |
All profiles
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Ahrefs SEO
SEO toolset built on one of the largest independent backlink and keyword indexes.
Best for: Link building and backlink analysis, Keyword research and content gap analysis, SEO consultants and technical SEOs · Not for: Paid-search and PPC competitor research
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Apollo.io Sales
B2B contact database combined with outbound sequencing and light CRM.
Best for: Small outbound sales teams on a budget, Founders doing their own prospecting, Building targeted lead lists quickly · Not for: Teams needing verified data in strictly regulated markets
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Canva Design
Template-driven design tool for people who are not designers.
Best for: Non-designers producing marketing assets, Small teams needing brand-consistent templates, Social media and presentation graphics at volume · Not for: Professional UI and product design
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ChatGPT AI
General-purpose AI assistant for writing, analysis, coding and research.
Best for: Drafting, editing and summarising written work, Ad-hoc data analysis and spreadsheet work, Learning unfamiliar subjects quickly · Not for: Anything requiring guaranteed factual accuracy without checking
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Claude AI
AI assistant built by Anthropic, strongest on long documents, careful writing and code.
Best for: Long-document analysis and editing, Software engineering and codebase work, Writing where tone and instruction-following matter · Not for: Image generation
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Figma Design
Collaborative interface design, prototyping and design systems in the browser.
Best for: Product and interface design teams, Design systems with shared components, Designer-to-engineer handoff · Not for: Print production and packaging
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Framer Development
Design-led website builder that publishes production sites from a canvas.
Best for: Marketing sites and landing pages with strong visual design, Designers who want to publish without a developer, Startups needing a credible site quickly · Not for: Large content sites with complex editorial workflows
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HubSpot Sales
CRM platform bundling marketing, sales, service and CMS around one contact record.
Best for: B2B teams wanting marketing and sales on one record, Companies replacing three or four disconnected point tools, Sales managers needing pipeline reporting without an admin · Not for: Very small teams who only need email marketing
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Mailchimp Marketing
Email marketing and automation platform aimed at small and mid-sized businesses.
Best for: Small businesses sending regular newsletters, Ecommerce stores needing basic lifecycle email, Teams wanting design-led campaigns without a developer · Not for: High-volume senders sensitive to per-contact pricing
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Notion Productivity
Connected workspace combining docs, databases, wikis and project tracking.
Best for: Internal wikis and company knowledge bases, Small and mid-sized teams wanting one flexible tool, Documentation that needs structure without a database admin · Not for: Engineering teams needing a fast, opinionated issue tracker
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Semrush SEO
All-in-one SEO, PPC and competitive research platform for marketing teams.
Best for: In-house SEO and marketing teams, Agencies reporting to multiple clients, Competitor and paid-search research · Not for: Solo bloggers on a tight budget
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Vercel Development
Deployment platform for frontend frameworks, built by the team behind Next.js.
Best for: Next.js and React application hosting, Teams that rely on per-branch preview deployments, Frontend developers who do not want to manage infrastructure · Not for: Cost-sensitive projects with heavy bandwidth or image traffic
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