EveryAny.One Software Discovery & Intelligence

Framer

Design-led website builder that publishes production sites from a canvas.

Facts verified AUGUST 2026 Visit Framer ↗

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Framer is a website builder with a designer's canvas rather than a block editor. You lay out pages freely, add interactions and animation, then publish to Framer's hosting on a custom domain. It occupies the space between a design tool and a no-code site builder.

Framer at a glance

Framer at a glance — key facts verified August 2026
Best for Marketing sites and landing pages with strong visual design, Designers who want to publish without a developer, Startups needing a credible site quickly
Category Development, Design, Marketing
Starting price Free on a framer.website subdomain; paid sites from $5/month billed annually
Free plan Yes
Free trial No trial offered
Pricing model subscription
Company Framer B.V.
Founded 2014
Headquarters Amsterdam, Netherlands
Founders Koen Bok, Jorn van Dijk
Platforms Web, macOS, Windows
Public API Yes
Browser extension No
Mobile apps None
Self-hosting No
Affiliate programme Partner and affiliate programmes advertised; rates vary by programme
Founder verified No
Last checked August 2026

Framer pricing

Prices below were read from the vendor's own pricing page on 1 August 2026. Pricing model: subscription. No free trial is offered.

Framer plans and prices, verified 1 August 2026
PlanPriceBillingNotes
Free $0 per month framer.website subdomain, Framer badge, limited pages
Mini From $5 per month Per site, billed annually — custom domain, single page
Basic From $15 per month Per site, billed annually — multi-page, CMS collections
Pro From $30 per month Per site, billed annually — larger CMS limits and localisation

Who Framer is for

Best for

  • Marketing sites and landing pages with strong visual design
  • Designers who want to publish without a developer
  • Startups needing a credible site quickly

Not recommended for

  • Large content sites with complex editorial workflows
  • Ecommerce with substantial catalogues
  • Teams needing full control of the codebase

Key features

  • Freeform design canvas with responsive breakpoints
  • Built-in CMS collections for blogs and case studies
  • Scroll, hover and page-transition animation without code
  • Custom React code components for anything the canvas cannot do
  • Managed hosting on a global CDN with SSL
  • SEO fields per page and automatic sitemap
  • Localisation for multi-language sites
  • A/B testing on higher tiers

Integrations

  • Figma (paste to import)
  • Google Analytics and Search Console
  • Mailchimp and other form endpoints
  • Stripe (via components)
  • Framer Plugin API

Our assessment

Framer is the fastest route from a design idea to a live, well-built marketing site, and the animation work it produces without code is well beyond what block-based builders manage. Its limits are structural: pricing is per site, so an agency running many client sites accumulates subscriptions; the CMS is fine for a blog and inadequate for a large content operation; and you do not own the output. For a startup homepage it is an easy recommendation. For a 2,000-page publication it is not.

What works in Framer

  • Design freedom and animation quality no block builder matches
  • Very fast from blank canvas to published custom domain
  • Custom React components provide an escape hatch for real functionality
  • Hosting, SSL and CDN are handled with no configuration

What doesn't

  • Priced per site, which gets expensive across multiple projects
  • CMS is limited for large or complex content operations
  • No code export, so migration means rebuilding
  • Easy to publish a heavy page if you are careless with media

Framer competitors and alternatives

Alternatives to Framer
AlternativeWhy you might pick it instead
WebflowMore powerful CMS and ecommerce, with a steeper learning curve and higher price.
Astro on Cloudflare PagesWhat to choose when you want code ownership and the fastest possible pages.
SquarespaceSimpler and cheaper for a conventional brochure site.

Per-site pricing is the thing to model

Framer charges per published site, not per seat. One startup homepage is inexpensive. An agency with twelve client sites has twelve subscriptions, and the arithmetic starts to favour a builder with account-level pricing or a coded site on cheap hosting.

The CMS ceiling

Framer’s CMS handles a blog, a case-study collection and a careers list well. It is not built for thousands of entries, nested taxonomies, editorial workflow states or multiple editors working concurrently on structured content. If your content plan looks like a publication, this is the wrong tool — that is what this site runs Astro for.

Performance is your responsibility

Framer’s hosting is fast, but the canvas will happily let you place a 4 MB hero image and three autoplaying videos above the fold. Sites built carelessly here score badly on Core Web Vitals. Compress assets, limit animation on mobile, and test with real throttling.

No export, so decide deliberately

There is no code export. If you outgrow Framer you rebuild rather than migrate. That is an acceptable trade for a marketing site you expect to redesign in two years anyway, and a poor one for a site you intend to keep for a decade.

Sources & verification

Facts on this page were read from the sources below on the dates shown. Where a vendor does not publish a figure, we record it as not disclosed rather than estimating it.

  1. Framer pricing page — checked 1 August 2026
  2. Framer developer documentation — checked 1 August 2026
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